LEGO warns young people for a green planet

Earing that today’s children are people who shape the future world of generation and defending that these children grow by playing with their own toys, LEGO believes that education should start at a small age for future generations to live on a green planet. The Green Instructions offered as part of the Rebuild the World campaign, which aims to leave them a better future while promoting children’s creativity, helps to train children about climate change by separating existing LEGO sets into pieces and removing new designs from them.



] Ogilvy Social. The campaign prepared by Lab PolandThe aircraft model with a great impact on carbon footprint turn into electric train, car bike, coal mines set to wind mills that produce electricity. LEGO, which was held in the National Stadium in Warsaw, while the last year has not started pandemi yet, organized educational workshops in this event. The LEGO sets, rebuilt during these workshops, turned into other structures. Then, together with the beginning of the quarantine era, ecologyists and future scientists presented lectures that are conscious about the environment of children with online trainings. As part of the idea to rebuild the world, online trainings in the Green Instructions campaign and the instructions of the winning sets of other forms are shared with users. :

Source: Bigumigu