Blue percent produced vegan denim

Hazır clothing and Jean brand Blue started its new global brand strategy on sustainable gene in Istanbul, New York, Berlin and Vancouver. The goal of the strategy was announced as the transportation of the brand to the future with human, innovation, dynamism and power field values from nature. All Blue’s spokesperson Serenay Sarıkaya, which is the most important collection of Blue Jeans. Thanks to its innovative techniques, using less water, less energy is spent and produced without trade, no animal material is used, 100 percent of vegan denims were included in the health care advertising film for the collection of the collection.

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During the shooting of the advertising film, there is no substance in the set of plastic or environment, where the materials are used, and attention to energy and water saving is required. During the future of the new collection, it was noted that the Blue Jeans uses 62 percent less water, 28 percent less energy than 2018, 49 percent of the denim production were carried out with laser and sustainable washing operations. [[


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