What does sustainability signals say?

Sustainable investment, which is not only financial returns when investing in our day, but also an approach to considering environmental and social impacts, is gaining more popularity. Morgan Stanley Sustainable Investment Institute and Morgan Stanley Wealth Management’s ‘Sustainable Signals’ report reveals the interest in sustainability of individual investors and increases. According to the report; a significant part of individual investors globally (%) 77) is interested in investing in company or funds that aim to achieve financial returns by market rate. In addition, the ratio of those who are interested in sustainable investments in the last two years was 57%, while the ratio of those planning to increase the share of sustainable investments in the next year was 54%.

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According to survey results, one of the most important sustainable investment themes of investors was determined as climate action. However, an important part of participants (80) prefers companies to invest in considering carbon footprint reporting and greenhouse gas emissions reduction commitments. However, investors have some concerns that prevent them from avoiding sustainable investments. These include issues such as lack of transparency and trust in sustainability reporting, while green laundering (greenwashing) is also indicated as a potential obstacle. The report also emphasizes that investors can benefit more guidance and support. According to the results included in the report; asset managers and investment platforms can make more effort to help investors meet their sustainability goals. In this direction, a significant part of global investors (58) will increase the likelihood of choosing a financial advisor or investment platform based on sustainable investment presentations. [